Updated: Nov 17, 2019
To be ubiquitous in accepting payments means to add value and convenience by accepting payments everywhere. Ubiquity helps merchants to create more sales, enhance the customer experience and retain more customers. Let’s dive into the concept of being ubiquitous in accepting payments, particularly for med spas.
Traditional swiped credit card transactions:
We all know how this works. Your customer goes into your med spa to get a facial, Botox and other services. Once services are completed your customer pays for services rendered on the way out. Pretty standard and typical.
Let’s take take a look at adding an online payments page to your website. But first let's play out a marketing scenario that you may have experienced.
Your marketing campaign may go something like this. To get customers returning for more Botox, facials, and whatever else - you design a membership package. You list these membership packages on your website – Silver $199 per mo., Gold $249, and Platinum at $299 per month. You listed these great memberships creating value but now what? How are your customers going to pay? Yes, they can still pay in the office. But this means you may not capture as many sales.
Let’s take it a one more step - A possible customer in the local area finds your website or hears from a friend about your great services. They go to the website, see the great value and tell themselves - "I need to stop by tomorrow". But they never do, which means you lost a sale.
You want to capture sales immediately. You do this by adding an online payments page that allows your customers to pay for your great services ahead of time. You just created instant value for you and your customers. Your new customer or returning customer will be back sooner rather than later, plus you already booked the sale. This is what I mean by being ubiquitous! You’re accepting payments in more than 1 place.The more ways you accept payments the more impact on your bottom line. Its that simple!
With our online payments page, you’re also adding value to your website. Your online property can now be used as a sales tool in addition to informational purposes. This helps turn your website into a powerful sales tool. Think of it as an automated sales person that works for you 24/7/365.
Never miss a payment with features such as recurring billing. Your new Online Payments Page will give your customers the opportunity to either make a one-time payment or recurring payments. Save time and money by automating the payments process. Let our payments page work for you, helping you to focus on what you do best.
Another great feature of our Online Payments Page is the Virtual Terminal. The Virtual Terminal can be accessed anywhere you have an internet connection at any time. The Virtual Terminal can be used to take payments over the phone, track sales, and establish new recurring payments.
Let’s look at a few more ways you can be ubiquitous.
As we know, we cannot live without our phones. Our phones are an extension of who we are. The one way you are sure to get someone’s attention is through their phone. You can now do that through Text to Pay. Take your marketing to a whole new level by texting out specials, giving your customers the ability to pay via text.
Accepting payments via Email
We give you the capability to even accept payments through email. Easily send an invoice asking for payment or add a link to any email marketing campaign you do. For you the name of the game is to capture sales and this feature empowers your effectiveness.
As you can see, it pays to be ubiquitous in accepting payments and easy ePayments is at the forefront of this technological evolution. We provide payment processing that creates instant value for you. Just as important, it’s easy to use. Our goal is to empower your growth while enhancing your customer experience. Learn more on how we can facilitate payments for you.